It takes a matter of seconds to set up brand monitoring, allowing you to easily watch various types of social activity relevant to your business - including your competitors.
Setting up brand monitoring is so easy you'll be tempted to monitor everything. Afterall, why not listen to what your competitor's customers are saying too? On the other hand, searches can be set up for very specific things. For example, we could set one up for brandlisten with the word hate to start identifying what people don't like about brandlisten.